Top 10 Reasons to Stage a Home

I  believe that successful design is the art of using organizational and interior styling techniques to create an environment that is comfortable, stress free, beautiful and personal to you.  It allows home owners to say, “I love and feel at home in each room of my house!” Unfortunately, that does not happen every time you showcase your home for sale because what makes the space personal to you, might not be the same for all the potential buyers coming thru your front door. That is why investing in staging your home is a smart idea. At Dwell Lane we follow principles of design that appeal to the most amount of people helping buyers envision themselves and their families living in the property and making them their own. Here are my TOP TEN REASONS TO STAGE A HOME:

Reason #10  YOU WILL MAKE A LOT MORE MONEY !

In a 2015 survey of over 3,500 homes professionally staged, over 50% sold for 10% MORE than their unstaged neighbors home!

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Reason #9 THE COST OF STAGING . . . DOESN'T COST A DIME!

When the seller spent an average of 1% of the value of their home on staging, they saw on average a 1000% return on investment!

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Reason #8 YOUR HOUSE WILL SELL MUCH FASTER!

In a recent Real Estate Staging Association Survey, professionally staged homes spent 72% LESS time on the market!

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Reason #7 BUYERS CAN VISUALIZE THEMSELVES LIVING THERE

In a 2015 National Association of Realtor Survey, over 81% of Buyers said it was easier to visualize the STAGED property as their next home!

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Reason #6    ONLINE HOME PHOTOS WILL STAND - OUT

According to NAR, over 95% of buyers are online FIRST looking at photos of the home BEFORE they go visit or call an agent!

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Reason #5 HOME SELLERS CANNOT VIEW THEIR HOME OBJECTIVELY

If you can't view objectively, you can't package effectively and it's nearly impossible for a seller to be objective about their home!

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Reason #4 YOUR HOME'S "FLAWS " CAN BE OVERLOOKED

According to NAR, almost a third of buyers will "overlook property faults when a home is professionally staged"!

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Reason #3 YOU CAN RELAX

You will have the satisfaction of knowing you have done everything possible to get a quick sale and not leave money on the table!

Reason #2  MOST AGENTS CONSIDER IT A CRITICAL NECESSITY

According to a 2014 Zillow survey of real estate experts, home staging was listed as a TOP TWO necessary item for sellers!

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Reason #1 NOT STAGING WILL ONLY HELP TO SELL YOUR COMPETITION

Competition can be stiff and buyers have very high expectations! Successful agents know that the key to competing is professional staging because it creates great online presentations, drives buyer traffic to the home, and brings in offers.

Home Staging 101 - The Principles

"Merchandising" Your Space for Buyers

Looking to sell your home for faster and for more money? Keep Reading...

We want buyers to make the transition of logically deciding to visit your home (because it fits their size/location criteria) to emotionally “seeing themselves and their family living in your home” since we know that this transition is what will provide you with offers!

Not all buyers may even entertain, BUT they ALL envision a lifestyle of entertaining…interesting isn’t it?  What people do and what they actually dream of doing are two very different things.  We want to create spaces that buyers can dream of or “aspire to” and position those spaces to your buyer demographic.  The below chart helps you to creatively view the differences between the “vision” we are trying to create for buyers who walk through your home and the way we typically live!

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Remember!  We need to put on our most critical Buyers Eyes, in order to market and merchandise your most valuable product!  Do not be self-conscious since people do not and should not live in “staged homes!”  That’s the beauty of redecorating and redesign!

BUYER ASPIRATION CHEAT SHEET

Buyers Aspire to:

  • Expensive things like paintings, wood, silver and glass
  • New and modern things that signify fresh and clean “updated décor”
  • Trends that are timeless
  • The good life of travel, entertaining friends, gourmet cooking, wine tasting, espresso drinking and a luxurious, leisurely lifestyle
  • Electronically savvy (Think flat screens, surround sound and laptops)
  • Light and Spacious surroundings
  • Harmonious and updated color combinations

Buyers do not Aspire to:

  • Cheap things like plastics, particle board or aluminum
  • Old and dated items that signify tired and dirty
  • Fads that are tiresome
  • The boring life of 8 to 5, dreary, plain, vanilla and uninspiring.  (Notice this is usually how many agents stage by getting rid of any traces of life or décor)
  • Electronically last century (Tube TV’s, wires galore and big stereo speakers)
  • Dark and Cluttered spaces
  • Clashing, non-rhythmic, half-hearted color choices done on the fly

Hands On Exercise – Grab one of your favorite home magazines or catalogs and flip through the pages.  You will see that every photo is “visually merchandised” to create a longing in the viewer.  We want to create that same merchandising vision in every room of your home!